The Do’s & Dont’s of Building Your Personal Brand on Social Media from a Personal Brand Photographer

Social media has become a vital tool for building and promoting your brand. With millions of users active on various platforms such as Instagram, Facebook, Twitter, and LinkedIn, it’s essential for businesses to have a strong presence online. However, it’s not just about being present, but also about how you present yourself. Here are some do’s and don’ts to keep in mind when building your brand through social media.

Do’s:

1. Define your brand voice: Before you start posting on social media, it’s essential to have a clear understanding of your brand’s voice. Whether you want to come across as humorous, professional, or informative, consistency is key. Your brand voice should reflect your values and resonate with your target audience.

2. Engage with your audience: Social media is all about building relationships with your followers. Respond to comments and messages in a timely manner, and show appreciation for their support. This will not only strengthen the bond with your audience but also humanize your brand.

3. Post regularly: Consistency is key when it comes to social media. Posting regularly will keep your audience engaged and interested in your brand. Make sure to create a content calendar to plan out your posts and maintain a consistent schedule.

4. Use visuals: Visual content tends to perform better on social media platforms. Incorporate eye-catching images, videos, and graphics into your posts to attract and captivate your audience. Make sure that your visuals are on-brand and reflect your messaging.

Don’ts:

1. Neglect your social media accounts: It’s essential to stay active on your social media accounts. Neglecting them can send the message that your brand is inactive or unengaged. Make sure to monitor your accounts regularly, respond to comments and messages, and keep your content up to date.

2. Use controversial or offensive language: While it’s important to stand out on social media, it’s crucial to do so in a respectful and thoughtful manner. Avoid using controversial or offensive language that could alienate your audience or damage your brand’s reputation.

3. Over-promote your products: While it’s okay to promote your products or services on social media, don’t make it the sole focus of your content. Instead, focus on providing value to your audience through informative, entertaining, or inspiring content. Balance promotional posts with other types of content to keep your followers engaged.

4. Buy followers or engagement: It may be tempting to boost your numbers by purchasing followers or engagement, but this can do more harm than good in the long run. Fake followers and engagement can damage your credibility and authenticity, as well as negatively impact your reach and engagement metrics. Focus on growing your audience organically by providing valuable content and engaging with your followers authentically.

Building your brand on social media takes time, effort, and careful consideration. By following these do’s and don’ts, you can create a strong, authentic presence that resonates with your audience and helps to grow your brand online. Remember to stay true to your brand voice, engage with your audience, and provide valuable content consistently. With a strategic approach, social media can be a powerful tool for building and promoting your brand.

Thank you for being here! Have a wonderful weekend!

~Shannon